Brand personification refers to the techniques used to get customers to think about brands as if they are living things with a...

SnapChat is the one of the top ten social media platforms on the planet with 433 million monthly active users [1]. Since it's launch in...

You're looking to run for office and you are at the stage where you are looking to establish your digital footprint. The earlier you...

Deepfakes are computer generated media in which a person in an existing image or video is replaced with the likeness of another and, in...

Banning someone from your social media pages is always dangerous when you are a government official, even more so when you hold a page...

We hear a lot about people saying social media is toxic and filled with political bickering but what if I told you it did not have to be...

Many of the big social media giants give their users access to a wide variety of tools to assess their own audiences. However, which...

In the 2019 case of Davison v. Randall, the United States Court of Appeals for the Fourth Circuit once again considered the question of...

Let's pretend you were just elected to office. You have become a town councilman or a county legislator or you are on your way to...

Just over a decade ago some associates and I took over the social media of an aspiring politician. We outlined an aggressive new media...

Shell accounts. Sock Puppets. Fakes. These are just some of the terms used for fake social media accounts; an account with a name and...

For over a decade my associates and I have argued over how to deal with problematic followers on social media. The issue is especially...

COVID has changed many things about our way of life. Masks have become common, going to the movies has become rare, and hugs are few and...

Across the developing world WhatsApp has become a must have for aspiring politicians and their campaigns. This begs the question can we...

Social media might be the most powerful tool that has ever fallen into the hands of marketers but what decides which brands or...